Case Study: K.R. Anderson

K.R. Anderson is a distribution company that specializes in products for high-tech manufacturing. Their website had been built around an internal software suite that no longer fit their needs. They decided to purchase an entirely new internal system and needed their website to support the changeover. Not only was Matrixwebs able to integrate the existing website with the new business software, but we redesigned and streamlined it to create an enhanced experience for the visitor.

Database Integration

The first challenge we faced was how to interact with the data from the new system. By working closely with the software developer, we solved the puzzle and were able to read and write the data to the system for live, real-time inventory and pricing.

Streamlining the Experience

During the process of its redesign, we focused on streamlining the website to enhance the visitor’s experience. We began by automating the registration process to pool new-internet-visitor information with existing customer information more efficiently. We then moved on to increase the speed of the checkout process by identifying returning visitors and recreating their information from the information already on hand.

Redesign

After redesigning the visitor's experience, we created an entirely new visual design for the site. We incorporated a softer color pallette that allowed the content to standout and made each page easier to read at a glance.

Listen to our customers...

Our needs were very difficult. The new site had to integrate with our internal systems. Simplicity is key for our customers, if they call or check on the web they should see their price.
Dennis Wagner, C.E.O.,
K.R. Anderson Inc.